The Samsung Experience Store in Vilnius, located in the shopping mall “Akropolis,” was designed to meet specific needs: effective communication of the brand and products, along with providing a comfortable environment for customers to analyze, become interested, and ultimately make purchasing decisions. The Dizaino Matas team successfully met this challenge by creating a vibrant colour scheme of blue and grey, interspersed with black furniture and equipment.
The initial futuristic impression is beautifully balanced by the warm presence of light oak flooring, guiding visitors from the entrance to the showroom where they are warmly greeted by staff and engage in conversations about Samsung’s mobile equipment. The store, with its unwavering focus on customer experience, ensures a safe and inviting environment. The use of warm natural wood tone (3305, Colourless oil) creates a cosy atmosphere, inviting customers to stay longer and immerse themselves in the world of Samsung’s offerings.
Additional wooden details, thoughtfully integrated throughout the store, such as comfortable seating and light-coloured furniture, enhance the visual contrast between technology and nature. The seamless integration of wood serves as a connection point, enriching the visitor’s experience with a sense of harmony and comfort.
